Question 1

What chart type works best for traffic source data?

Accepted Answer

A treemap is excellent for traffic by source when you want to show proportional size at a glance — larger channels get bigger blocks. A pie chart works for a simple share breakdown. For comparing absolute visitor counts across channels, a bar chart is clearer. Treemaps are especially striking in presentations because they convey scale intuitively without requiring the viewer to read values.

Question 2

How do I get traffic source data from Google Analytics?

Accepted Answer

In Google Analytics 4 (GA4), go to Reports > Acquisition > Traffic Acquisition. You'll see sessions broken down by channel group (Organic Search, Direct, Paid Search, Social, Referral, Email). Export as CSV or copy the values, then paste them into AECharts to build your chart.

Question 3

What's a healthy traffic source mix?

Accepted Answer

Heavy concentration in a single channel is a risk signal. A business relying 80%+ on paid ads is vulnerable to rising CPCs. One relying 80%+ on organic search is vulnerable to algorithm changes. A diversified mix — with strong organic search, direct/brand traffic, and at least one paid channel — is generally more resilient.

Question 4

Can I export this traffic chart as a video?

Accepted Answer

Yes. AECharts exports animated charts as MP4 video files. The treemap animation reveals each channel block in sequence, making it well-suited for LinkedIn posts, marketing recaps, and slide deck screen recordings.

Source	Monthly Sessions
Organic Search	42000
Direct	18500
Paid Search	12000
Social	8200
Referral	5400
Email	3100

Website Traffic by Source Chart Template

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FAQ: Website Traffic by Source Chart Template