Google Ads Report Template
A Google Slides template structured for weekly or monthly Google Ads reporting. Five slides covering summary, trends, campaign breakdown, keywords, and next actions. Make a copy and fill in your numbers.
Template preview
What's in this template
Five slides. Each has a fixed structure so you're not reformatting anything — just updating numbers and the commentary block.
Slide 1
Summary
Total spend, clicks, conversions, and ROAS for the period. One number per metric. Designed to be the only slide some stakeholders read.
Slide 2
Trends
Line chart: spend, clicks, and conversions over the report period. Includes a text block for commentary — what changed and why.
Slide 3
Campaign breakdown
Bar chart comparing campaigns by spend and conversions. Highlights which campaigns are driving results and which are underperforming.
Slide 4
Top keywords
Table of the top 10 keywords by conversions. Columns: keyword, clicks, CTR, CPC, conversions, cost per conversion.
Slide 5
Next actions
Free-text slide. One paragraph: what you're changing next period and why. No charts — just the takeaway.
Metrics checklist
Pull these from your Google Ads export before filling in the slides.
How to use it
Open the template and make a copy (File → Make a copy).
Export your Google Ads data for the period — use the Reports tab or the Google Sheets add-on.
Fill in the summary numbers on slide 1. Update the charts on slides 2 and 3 with your data.
Update the keyword table on slide 4 with your top 10 by conversions.
Write one paragraph on slide 5: what changed, what you're testing next, any budget recommendations.
Export as PDF (File → Download → PDF) and send.