Marketing Chart Examples
Revenue by channel, customer LTV vs CAC, and repeat vs new customer charts built for marketing teams and growth leads.
Revenue by Channel Chart
Show how revenue is distributed across sales channels — your own website, Amazon, wholesale, retail, and international — to demonstrate diversification and explain where growth is coming from. This bar chart is essential for e-commerce and DTC investor decks, where channel mix tells the story of distribution strategy and competitive moat.
Use this template →Customer LTV vs CAC Chart
Compare Customer Lifetime Value against Customer Acquisition Cost for an e-commerce or DTC brand to show whether growth is economically sustainable. This bar chart is a core slide in any consumer brand investor deck — the LTV:CAC ratio tells investors whether you can profitably scale and how long the payback period is.
Use this template →Repeat vs New Customer Revenue Chart
Show how much of your revenue comes from returning customers versus first-time buyers — one of the most important signals of brand health and business quality for any DTC or e-commerce company. This stacked bar chart demonstrates customer loyalty, reduces perceived risk for investors, and shows whether your growth engine is sustainable.
Use this template →